Review Sites That You Need To Know About
Reviewing is more than just finding out what your customers think. Reviews are a powerful marketing tool that can be used to draw traffic, generate leads and convert customers.
Let me show you why you should be scoping out reviews for your business.
Why it’s important for your business to get reviewed
With over 31 million small businesses in the US, consumers have a massive amount of choices. This means that it is crucial for businesses to identify ways to differentiate their brand from other competitors.
Three main ways reviews can be helpful are:
- Reviews directly affect purchasing decisions: Around 95 percent of consumers check out online reviews before buying anything.
- Reviews are not only for consumers. Over 41 percent of businesses use review websites before purchasing software–so reviews matter for B2B work, too.
- Buyers can make better informed decisions thanks to reviews
1. 1. Brand Awareness
Customer reviews can help you generate traffic and create buzz around your brand.
According to BrightLocal, roughly 87 percent of customers read reviews to help them find local businesses, especially new restaurants, hotels, or clothing stores.
What’s more, just one business review on a high-profile site can boost your traffic by 20 percent, and 10+ reviews generate up to 127 percent more traffic.
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- Online reviews are the new word of mouth.
2.2. Customer trust
Consumers want to know they can trust your brand, so who better to rely on than happy customers?
The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services.
Another interesting fact is: According to BrightLocal research, 73% of customers won’t review reviews that were written more than one month ago.
This tells us we need to pursue reviews at every opportunity and incentivize customers to leave reviews if they haven’t received online feedback in a month or so.
25 Review Sites for More Customer Reviews
You don’t have to focus on just one review site. However, you don’t need to. Instead, focus on the sites that are most compatible with your services and your target audience.
This list has been broken down into B2C or B2B review websites, depending on the target buyer.
Let’s begin with B2C.
B2C Review Sites
“B2C” businesses sell goods and services directly to consumers. To maximize your exposure if you are a B2C company, choose popular, high-traffic review websites. Here are 15 of our favorites.
1. Amazon Customer Reviews
Amazon isn’t just one of the first platforms to accept customer reviews. It is also one of the most reliable sources for consumers who are looking for additional information before purchasing something online.
- Create an Amazon Seller Account to encourage customers to leave feedback.
- Amazon deducts a referral fee from every sale you make through the platform.
Which? is an independent platform in the UK for reviewing everything from flooring to savings accounts. If you are selling products, it is worth targeting.
Consumers are looking for honest, reliable reviews from experts.
Although you cannot submit products for review, you can reach the Which? team to get more information. You can’t submit items for review, but you can contact the Which? team to provide more information about your products.
3. Angie’s List
Reviewers can’t leave reviews unless they have a paid account with Angie’s List in the US. The reviews are often worthwhile.
- To sign up, businesses must be home service providers certified.
- The platform allows you to easily send feedback and reviews.
At ConsumerReports, unbiased experts test out tech products and write up informative, impartial reviews.
ConsumerReports is able to review any physical products you may have.
This platform is trusted by consumers because it’s an independent non-profit.
Tripadvisor is the place to go if you are in entertainment, travel or hospitality.
It is the largest travel website in the world, and it is trusted by millions of people around the globe.
That said, it’s hard to verify reviews and remove potentially fraudulent ones.
Yelp is a popular platform known for local business reviews.
- Yelp makes it easy to list your business.
- Yelp is particularly useful for those who are in the local and home services market.
7. Google Customer Reviews
If you sign up for Google Customer Reviews, verified buyers can rate and review your services.
Sign up for a Google Merchant Account to get started.
For increased credibility, add the Google brand badge to your website and your seller rating.
Do you own a restaurant or bar? Chances are, someone’s already reviewed your business on Foursquare.
Optimize your listing with social media links and menu details to help persuade customers to choose your business.
The down side? It can be difficult to spot and remove fake bad reviews.
9. The Yellow Pages
Yes, the Yellow Pages (YP) are still available, but it is online.
The YP remains a popular search option, particularly for seniors.
You can list your business on the YP for free, but you can also pay to be at the top of the search results.
10. The Better Business Bureau
The Better Business Bureau (BBB), which inspects all businesses, ensures that they follow a set of best practices for customer service. The business’s size and the number of customer complaints and positive reviews determine the rating.
- The BBB has already registered more than 5 million companies.
- A+ BBB ratings can increase your credibility with consumers.
If you’re a small B2C business looking to grow your customer base, Manta can help. If you’re one of 36 percent of small businesses without websites, it could boost your web presence.
Manta is best for small businesses that target local customers.
You can list your business for free, even if you use Google My Business. There is no financial risk by signing up.
From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.
Open a free account for your business to get started.
This is best suited to SMBs that offer subscription-based or financial products like home insurance, gym memberships, or home insurance.
Citysearch allows consumers to find the best local businesses, including restaurants and nail salons. This popular review site is worth visiting if you are a US-based business.
Although it is free, the process can be a bit complicated. You need to sign up on Data Axle.
Your listing will go live in two months.
Yahoo! has partnered with Yext to create Localworks. It allows you to manage over 70 directories including MapQuest and Facebook, to help you quickly scale your marketing reach.
You can track reviews from multiple sites and manage them through the Localworks platform.
Standard packages start at $23.30 per month, and it’s quick to get started.
Influenster teams up with brands to help launch product launches
To generate buzz about your brand and products, you can run targeted sampling programs.
If you’re targeting younger audiences and product campaigns align with your marketing strategy, sign up with their parent company, Bazaarvoice, to get started.
B2B Review Sites
B2B companies target businesses and not consumers. It makes sense to search for alternative review sites, since you are targeting a different audience.
These alternative websites have one thing in common: They are highly reliable. Their reputation has been built on their ability to provide professional audiences with reliable and verifiable information.
Depending on the product you are looking for, here are the top 10 B2B review websites.
FinancesOnline has two main goals: To help vendors find clients and match businesses to the SaaS tools that they need to grow their businesses,
All reviews are authentic, objective, and complete.
It is not guaranteed that you will be listed on the site. To be listed, you must apply. The team will then get back to your request.
CompareCamp is geared towards SaaS market. It gathers multiple expert reviews into product guides and educational materials.
- CompareCamp provides a deep dive into your software that is hard to find anywhere else.
- It is a highly respected B2B product reviews platform.
- To request a review, contact our team.
18. G2 Crowd
Are you a software seller? Then get on G2 Crowd. It boasts over 4 million users and 1 million+ reviews. This lively platform is well-known for its product reviews.
- G2 users love to give their opinions on every aspect of your software.
- To draw more traffic, turn your top reviews into social media posts.
- It’s quick and easy to claim your free profile.
Like G2 Crowd, TrustRadius is great for gathering feedback and using it to inform your product development.
It’s best for enterprise-level SaaS tools. This audience is smaller than G2.
TrustRadius makes engaging your most active customers easy.
GoodFirms is geared toward helping software firms and IT vendors manage their online reputations. GoodFirms is a great resource for small businesses trying to create buzz about their product in a highly competitive market.
Paid packages are still available. However, there is still plenty to be had if you choose a free plan.
If you choose to sign up for the paid plan, there is no free trial.
Capterra allows users to share their software experiences and connect with potential buyers. This active community provides vendors with great exposure.
Capterra is part of the Gartner Digital Markets Group, so sign-up is the same as SoftwareWorld or GetApp.
It’s not easy to distinguish between companies with five-star ratings but very few reviews and four-star companies with hundreds of reviews.
Glassdoor offers everyone, from budding employees to prospective investors, a glimpse into what it’s like to work for a company.
- Glassdoor is a popular job search site for job seekers around the globe.
- You can open an account for free.
- It is easy to track reviews and reply quickly.
At SoftwareWorld, businesses search for products based on their needs, such as workflow automation or sales management.
Sign up is easy and you get a list of benefits including social media promotion and publication of press releases.
You can get more exposure if your product is in multiple search categories.
GetApp allows users to shortlist business apps according to their requirements, budget, and current software stack. To help them choose between the options, they can read verified customer reviews.
A free listing will show your listing on Gartner Digital Markets. However, a premium listing allows you to access analytics including buyer insights.
There are two types of reviews: “Pros” and “Cons”, so negative feedback is almost guaranteed.
25. Software Advice
Software Advice is trusted by businesses for its personalized software recommendations and one on one telephone consultations.
- This platform is unique because it matches you with potential prospects.
- They will pass your details to you if they contact a qualified lead.
- Only pay for leads that meet your requirements.
Customer reviews, regardless of whether you are a B2C business or a B2B one, can increase your credibility and help to attract new customers.
There’s no reason to limit yourself to just one or two review sites, either, so explore multiple options and decide which platforms are right for your marketing strategy.